The governing body for cricket in South Australia, SACA oversees iconic experiences including the Adelaide Strikers, Adelaide Oval, and the Village Green. With a 154-year legacy, SACA Membership is one of the most prestigious in world sport.
Campaign Period: June 2024
Platforms Used: Radio & Podcasts, OOH – Billboards, Street Furniture, Meta, Display, Print, eDMs
The Challenge:
In June 2024, SACA launched its largest membership growth campaign since the Adelaide Oval redevelopment. With a rare opportunity for new Members to join ahead of a blockbuster cricket summer, the stakes were high.
Objectives:
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Drive urgency and awareness in a condensed timeframe
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Highlight the exclusivity and prestige of SACA Membership
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Stand out in a competitive media environment to maximise conversions
The Solution:
Oddy Media delivered a bold, integrated campaign designed to hit hard and fast across multiple media channels.
Key Strategies:
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High-impact OOH in metro hotspots
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Radio spots and live announcer reads to amplify urgency
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Targeted podcast placements to reach engaged audiences
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Meta ads focused on perks, exclusivity, and key fixtures
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A multi-touch digital plan using eDMs, display, and print to drive conversions
The Results:
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Biggest-ever opening week for renewals and new sign-ups in SACA’s history
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Highest total of new and renewed Members recorded
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Outstanding engagement across all paid media platforms
The Feedback:
“Oddy Media have been a great alignment for SACA, helping us grow SACA memberships, drive Adelaide Strikers ticket sales, and support our membership acquisition strategy. Greg is personable, agile, and quick to pivot with market trends — a crucial trait in sport. He’s not just a contractor but an extension of our team, working with us to achieve our goals. I’d highly recommend any business align with Greg, especially those looking to grow.”
Sam Elliott - General Manager Commercial, SACA