-
6% increase in foot traffic
-
10% growth in total sales
-
4 stores achieved double-digit sales increases
-
2 new locations entered construction phase
A globally recognised QSR (quick service restaurant) brand known for bold flavours and premium burgers. In South Australia, Carl’s Jr. operates seven locally owned and operated restaurants and is expanding, with two new stores under construction and two more in planning.
Campaign Period: October 2023 – March 2024
Platforms Used: OOH (Billboards & Street Furniture), Radio, PR & Media
The Challenge:
The QSR industry continues to face major pressures—rising operational costs, staffing shortages, and supply chain issues. Carl’s Jr. South Australia faced an additional challenge: public confusion following the closure of interstate stores and a sudden 30% revenue loss due to third-party delivery disruptions.
Objectives:
-
Rebuild customer confidence and reinforce local presence
-
Boost in-store foot traffic and recapture lost revenue
-
Lay a foundation for growth despite challenging market conditions
The Solution:
We implemented a hyper-local, multi-channel strategy to cut through noise and maintain brand visibility with key South Australian audiences.
-
OOH strategically placed within a 3km radius of each store
-
Radio presence across Mix102.3, Nova919 & TripleM for broad reach
-
PR and earned media to reassure the public that SA stores remain open and thriving
The Results:
-
6% increase in foot traffic
-
10% growth in total sales
-
4 stores achieved double-digit sales increases
-
2 new locations entered construction phase
The Feedback:
“Oddy Media's local media strategy has been crucial in helping us stay competitive in a tough QSR market. Their understanding of local audiences and execution across radio and out-of-home has delivered measurable impact on our store performance.”
John Antoniadis - General Manager, Agostino Group