One of the most recognised teams in the Big Bash League (BBL), the Adelaide Strikers are known for their passionate fan base, electrifying match-day atmosphere, and home-ground advantage at the iconic Adelaide Oval. Each season, the Strikers connect with a diverse audience—from grassroots fans to premium corporate guests—across BBL, WBBL, Membership, and Hospitality.
 

Campaign Period: July 2024 – January 2025
 

Platforms Used: Radio & Podcasts, OOH – Billboards, Street Furniture, Transit, Meta, Display, Print 

The Challenge:

The Adelaide Strikers required a multi-faceted marketing strategy to deliver on four key campaign objectives:

• Maximise BBL season engagement and grow attendance

• Build WBBL excitement and audience interest

• Drive record membership growth and improve renewal rates

• Elevate corporate hospitality offerings to engage professionals and decision-makers
   

The Solution:

Oddy Media partnered with the Strikers to build and execute a dynamic, season-long campaign tailored to different audience segments and goals.
 

Key Strategies:

• Membership: Meta ads, OOH, radio, digital and print creative focused on loyalty, urgency, and team pride

• Hospitality: Premium placements in CBD office towers, curated podcast ads, and print to drive bookings

• BBL & WBBL: Player-led content, countdown creative, and fixture-based messaging across billboards, buses, social media, and radio

• Multi-touch reinforcement: Targeted eDMs, digital display, and print to boost visibility and convert interest into action