One of the most recognised teams in the Big Bash League (BBL), the Adelaide Strikers are known for their passionate fan base, electrifying match-day atmosphere, and home-ground advantage at the iconic Adelaide Oval. Each season, the Strikers connect with a diverse audience—from grassroots fans to premium corporate guests—across BBL, WBBL, Membership, and Hospitality.
Campaign Period: July 2024 – January 2025
Platforms Used: Radio & Podcasts, OOH – Billboards, Street Furniture, Transit, Meta, Display, Print
The Challenge:
The Adelaide Strikers required a multi-faceted marketing strategy to deliver on four key campaign objectives:
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Maximise BBL season engagement and grow attendance
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Build WBBL excitement and audience interest
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Drive record membership growth and improve renewal rates
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Elevate corporate hospitality offerings to engage professionals and decision-makers
The Solution:
Oddy Media partnered with the Strikers to build and execute a dynamic, season-long campaign tailored to different audience segments and goals.
Key Strategies:
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Membership: Meta ads, OOH, radio, digital and print creative focused on loyalty, urgency, and team pride
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Hospitality: Premium placements in CBD office towers, curated podcast ads, and print to drive bookings
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BBL & WBBL: Player-led content, countdown creative, and fixture-based messaging across billboards, buses, social media, and radio
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Multi-touch reinforcement: Targeted eDMs, digital display, and print to boost visibility and convert interest into action
The Results:
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BBL: Highest average attendance since the 2017–18 season
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Membership: Highest base in five years + strong YoY growth in member numbers and revenue
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Hospitality: 24% year-on-year revenue growth, exceeding commercial targets
The Feedback:
“Oddy Media have been fantastic for our business – the personalised service and genuine care for our outcomes put them a step above the rest. Greg has worked closely with us from goal-setting through to execution and we genuinely feel like we have a partner in our media strategy, not just an agency.
We could not recommend Oddy Media highly enough!”
Kate Harkness, Head of Marketing, South Australian Cricket Association