Phil Hoffmann Travel is an award-winning Australian travel agency with over 30 years of experience in personalised travel planning for holidays, cruises, tours, and business travel. Known for expert advice and exceptional service, PHT helps travellers explore the world with confidence.
Campaign Period: Ongoing, with peak activations in October 2024 and February 2025
Platforms Used: Radio, OOH – Billboards, Street Furniture, Digital Light Rail, Transit
The Challenge:
In a competitive, post-pandemic travel market, Phil Hoffmann Travel needed to:
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Maintain strong brand visibility year-round
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Drive large-scale attendance to its two major travel expos
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Cut through rising media clutter and shifting consumer behaviours
The Solution:
We delivered a multi-channel campaign designed to keep PHT top-of-mind across South Australia.
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Radio: Consistent presence across key stations to build trust and awareness
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Outdoor: Strategic mix of small and large-format placements, including buses and digital light rail
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Always-On Approach: Branding never switched off—maintaining relevance before, during, and after major campaigns
The Results:
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+10% year-on-year increase in registrations
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+20% year-on-year growth in deposits
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Record attendance and conversions at both the Oct 2024 Travel Expo and Feb 2025 World Travel Fest
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2 biggest-ever expos in PHT history
The Feedback:
"Oddy Media has helped Phil Hoffmann Travel increase brand presence through radio and outdoor media, contributing to increased awareness across South Australia and driving our biggest-ever expo attendances. From radio to billboards, digital tram stops, and bus advertising—this strategy made a real impact. We are thankful for Oddy Media’s support, competitive rates, and expertise in media buying and strategy."
Bianca Hoffmann, Head of Marketing, Phil Hoffmann Travel